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Bloomberg reports.Ĭonsider the quarter ended in June Services’ 12% growth rate was meaningfully slower than the 25% that the segment averaged over the previous four quarters Īpple conspicuously didn’t include the App Store as one of several businesses driving growth in services, as it has done for several years. Service is also the only part of Apple’s business where revenue (almost) only moves in one direction – up.ĪAPL investors need to see the App Store sliceĪnalysts say they need to see a breakdown of this revenue to properly understand the company’s future prospects. Heck, as of the most recent numbers it’s almost half as big as iPhone revenue!
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The business is worth way more than Mac and iPad put together, and it’s getting close to the combined totals of Mac + iPad + AirPods + Apple Watch. Services is a huge element of the company’s earnings.
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#Insidia apple plus
Given the range of retail prices for different models, that made it much harder to get a sense of how well particular product lines were selling.Īpple reporting Services income as a single figure didn’t used to be much of an issue back in the days when we knew it was the App Store plus much smaller miscellaneous income for other things.īut things are very different today. That changed in 2018, when the company announced that it would cease to report sales numbers, and would instead reveal only the revenue stream for each product line. The issue is vital to understanding the level of the threat posed to Apple by antitrust regulations in respect of the App Store, they say …Īpple used to be relatively open about its sources of income, including reporting individual sales figures for iPhone, iPad, and Mac. AAPL investors need to see inside the company’s “$70 billion black box,” say analysts – a reference to Apple lumping together all its Services revenue into one figure, despite the fact that it effectively covers ten different businesses with the company.